FAYETTEVILLE, Ark. – Flagship is the University of Arkansas’ all-encompassing solution to enable Arkansas student-athletes to fully capitalize on the upcoming Name, Image and Likeness (NIL) legislation set to go into law in the Natural State on January 1, 2022.
Led by Arkansas Athletics, the multi-faceted program includes working relationships with the Walton College of Business and Office of Innovation and Entrepreneurship – which includes the Brewer Family Entrepreneurship Hub and McMillon Innovation Studio – as well as global influencer marketing company Captiv8 and comprehensive NIL platform NOCAP Sports to give Razorback student-athletes the best opportunity to maximize their personal brands. Paired with Arkansas Athletics’ existing relationship with INFLCR, a leading content platform that aides in student-athlete brand building, Flagship is set to elevate Arkansas student-athletes’ personal brands, social media influence and earning power.
“Just as we prepare and train our student-athletes to compete and succeed in the classroom and on the fields of athletics competition, we are committed to positioning them for personal success with the new opportunities associated with Name, Image and Likeness,” Vice Chancellor and Director of Athletics Hunter Yurachek said. “Arkansas Athletics was one of the first programs in the nation to add a senior staff position to lead those efforts and help Razorback student-athletes maximize their potential. By utilizing valuable resources within the Sam M. Walton College of Business and partnering with a variety of other industry leaders, Flagship will effectively serve our 465+ Razorback student-athletes and serve as a model for other intercollegiate athletics programs.”
Arkansas student-athletes represent one of the most unique and loyal brands in all of sports worldwide, reaching to all corners of the globe on and off the field through traditional and social media platforms. The Razorbacks’ social media accounts have over one million followers combined with the team accounts being some of the most followed in all of collegiate athletics. In 2020 alone, Arkansas Twitter, Instagram and Facebook accounts received over 10.5 million interactions with the Razorbacks’ men’s basketball accounts picking up over one million interactions in March during the team’s journey to the Elite Eight.
“There is only one Razorback, and the reach of our program extends well beyond the borders of our state, making an impact throughout the country and around the world,” Yurachek said. “Not only are Razorback fans the most passionate fans in college athletics, they are among the most active fanbases in the nation in online interaction. That helps us to continue to expand the influence of the Razorback program as well as create opportunities for student-athletes to build their personal brands.”
Flagship will launch this month with 25 returning Razorback student-athletes participating in a progressive, five-week program in June with a second group of student-athletes participating in July. The curriculum for both programs will focus on:
• Entrepreneurship Basics
• Name, Image and Likeness Legislation
• Influencer Marketing and Personal Branding
• Business Fundamentals
• Storytelling and the Art of the Pitch
Housed under the newly created Office of Athlete Brand Development, Flagship will serve all Razorback student-athletes as an in-house resource for all things NIL-related in addition to collaborating in career development programming. The campus-wide program is led by Senior Associate Athletics Director – Athlete Brand Development & Inclusive Excellence Terry Prentice, Executive Director from the Office of Entrepreneurship and Innovation at the U of A Sarah Goforth, Marketing & Creative Services Director from the Office of Entrepreneurship and Innovation at the U of A Cari Humphry and Senior Assistant Dean for Student-Success and Chief Student Officer at the Walton College of Business Karen Boston.
“By their very nature, student-athletes are ambitious, driven and resilient – all qualities that make them natural entrepreneurs,” Dean of the Sam M. Walton College of Business Matthew A. Waller said. “The Sam M. Walton College of Business is thrilled to be part of this collaboration to equip our…
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